When to start offers, whether to scale discounts, and UX moves that reduce post-BFCM returns.
Speakers:
Molly Chapman (Rothy’s)
Esther Hwang (Glamnetic)
Phoebe Yu (Ettitude)
Bonus Sessions (12-37 min)
A/B Test Playbook For Maximizing Q4 Site Profitability
15 min • Scarlet Love, UX Strategist, Coldsmoke
A rapid-fire testing framework to prioritize, launch, and implement experiments that maximize conversion during the holiday window.
Remember:
How to prioritize tests by lift potential vs. effort
No-code test patterns you can ship quickly
Cleanly implementing winners for long-term gain
Pixel Preparedness - Attribution & Tracking Strategy for BFCM
37 min • Sean Larkin, CEO, Fueled.io
Ensure your tracking is bulletproof before traffic surges. Sean Larkin walks through the exact steps to keep pixels, events, and data flowing during BFCM.
Remember:
Server-side vs. browser events: what matters most during peak
Consent mode & data compliance considerations
QA workflows to catch errors before the rush
Your data-backed BFCM toolkit (Klaviyo)
31 min • Korey Conley, AE II, Klaviyo
Korey Conley highlights the Klaviyo features and strategies proven to grow lists, segment smarter, and maximize flows during high-volume sales periods.
Remember:
VIP segmentation & targeted BFCM offers
Automations to capture revenue if onsite breaks
Key benchmarks to monitor daily during the sale
Winning Black Friday with real-time intent (OpenSend)
12 min • Francesco Gatti, CEO, OpenSend
Francesco Gatti explains how to use real-time intent signals to drive timely, relevant outreach — without overwhelming your customers.
Remember:
Scoring cart & collection activity for smarter targeting
Trigger hygiene: when to hold back vs. push
Avoiding fatigue across channels during BFCM weekend
